I’ll go ahead and say that no one is more excited about Ikea’s new food subscription box than me. First off, the Ikea dining hall has been closed for almost a year, and I’ve been missing that well-earned post-shopping meal. But second—and more importantly—I predicted this. When Ikea launched their home-focused boxes in January 2021, I wrote a webpost that played with the idea of delivering food, too:
“I wonder if they have the technology to deliver soft-serve. There's no underestimating the Swedes.”— Me, 45 days ago
Okay, I was joking. But I still feel like maybe I deserve a cut. Your move, Ikea.
The two options offered—available in Vancouver only for the launch—are the “Swedish Meatball Meal” ($49.99/month) and the “Swedish Treats” ($31.99/month—soft serve isn’t on either menu, not surprisingly). Once you order, you’ll receive a box every three weeks for the duration of the three month trial.
Here’s a full menu for both:
- 2 Köttbullar meatballs (1 kg)
- 2 Allemansrätten mashed potatoes (600g)
- 4 Allemansrätten mix for cream sauce (28g)
- 1 Sylt lingon lingonberry jam organic (400g)
- 2 Festligt potato crisps sour cream (150g)
- 2 Festligt potato crisps salted (150g)
- 1 Lördagsgodis sweet jellies with raspberry tastes (80g)
- 1 Lördagsgodis sweet jellies with apple/pear taste (80g)
- 1 Kafferep cookie with chocolate fill (176g)
- 1 Kafferep cookie with raspberry fill (176g)
- 2 Choklad nöt (100g)
- 1 Choklad mörk (100g)
- 1 Choklad ljus (100g)
The boxes just launched launched yesterday, so get 'em while they're hot (figuratively)—and Ikea, I have lots of other great ideas, if you're interested. Meatball bedroom. Hotdog hands. You know where to find me.