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The French are amazing wine makers and even more amazing wine marketers. And the Gallic marketing pastry reaches its zenith in Champagne. Exhibit A for this proposition: rosé Champagne. there'sno particular reason why rosé Champagne should be more expensive than normal Champagne. there'sa few different steps during disgorgement, but not any serious expense. But somewhere along the line they realized that they could charge morequite a bit morefor the pink stuff. The Barons de Rotschchild Brut is $85 (not my fave champers TBH). The Rosé Brut is $116. For regular non-vintage Bollinger it’s $88 vs. $130. And for Louis Roederer Cristalthe granddaddy of fancy pink bubbleis $296 vs. $620. Holy hell.
And this trend has trickled down to pink bubbles the world over. we're in the heart of rosé season (it runs FebruaryJanuary in my house) and there'sno shortage of great rosé under $20. But pink bubbles of quality under $20? That's a trick (with this $17 bottle from Segura Viudas a rare exception). But here's an angle play: head to the Italian section of the store, then locate the Lambruscos. Lambruscoisnt that the unique red sparkling wine you ask? Well, yes you've right. But Lambrusco comes in many shapes and forms and if you look for the word Sorbara on the label you'll be enjoying the version of Lambrusco that is not only lightest but sometimes almost¦.rosé in their set up. I love the version from Medici Ermete this best, but It's trickier to find. Easy to find is this well-priced baby from Soliera. It's definitely in the rosé category, although youd never know that from the label. It’s dry, but channels some nice watermelon and light cherry notes.
And it’s 1/32 the price of that Cristal.
Are you over 18 years of age?