Minimalist maven Nicole Campre brings fashion production back to downtown Edmonton.

Nicole Campre

“Minimalist doesn’t have to mean plain,” says Nicole Campre—and the Edmonton fashion designer’s WorkHall collection proves just that.

From the drapey Gael tunic to the asymmetrical Donna skirt, she’s transforming simple staples into fashion statements. “Our clothing is designed to transcend seasons and trends,” she says. A new menswear line is the latest step toward Campre’s goal of bringing minimalism to the masses, with 20 new designs that put a spin on classic pieces: crisp, white sleeveless button-down shirts, trouser sweatpants made from wool, and more.

“But it’s not just about the clothing,” Campre notes. “It’s a lifestyle.” A lifestyle of simple, uncluttered authenticity.

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