Western Living Magazine
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Two acclaimed collectives emerging from Edmonton in the early 1990s resulted in double the daring design.
What are the odds that early-1990s Edmonton would birth not one but two acclaimed design collectives that achieved a meteoric rise to international prominence and have seen their work shipped from Alberta's capital to all corners of the globe? Well, given the incubator that was the U of a's Department of Art and Design, those odds were pretty high, actually.
Pure Designʼs Momo bench was designed by Kyoko Inoda and Nils Sveje in 2002.
But that doesn't account for the energy and ambition that was married to the talent: Pure collaborated with Karim Rashid and former WL editor Douglas Coupland, while Hothouse opened their own downtown retail spot, with the designers selling the CD holders and wine racks that they themselves had created. And thanks to Edmonton's collaborative arts scene, it was never a Stones/Beatles, Tupac/Biggie situationboth operations supported each other and helped cement the city's reputation as a creative capital to be reckoned with.
Hothouse Designʼs Otter CD holder used a metal ball and gravitational pull to hold CDs in place.
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