Meet Shadow 2117-30, the recently unveiled choice for Colour of the Year€”and five of our favourite products that put the moody hue to work.

shadow1After a year’s worth of research into industry shows, design trends, and popular architecture, fashion, and art, Benjamin Moore has announced its 2017 Colour of the Year. This year’s color was largely inspired by fine art, highlighting the connection between an artist’s choice of color and the mood their work creates.shadow4The color is called Shadow 2117-30, a deep, rich purple with gray undertones. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite,” says Ellen O’Neill, Benjamin Moore’s Creative Director. The saturated colour pairs well with creams and light pastels, such as some of the shades in the also newly announced Colour Trends 2017 palette.shadow2Here are five products that make use of the Colour of the Year:shadow-couchSandro Scarlett sofa (from $1,675) This luxurious sofa comes in dozens of colours , including this deep plum and many of the other shades in the Colour Trends palette. Each one is custom made, so every detail is perfect. roveconcepts.comwomb_chair_20Womb chair (from $3,416) The deep purple of this lounge chair will surround you as much as the chair itself, which was designed to give a comfortable sense of security to its sitter. gabrielross.cashadow-candlesBetty tealight holders ($22.95) A more translucent version of Shadow 2117-30, these candleholders will provide a warm purple-tinted glow when illuminated. cb2.comsahdow-pillowAugust Quilted Navy cushion ($69.95) With its subtle colour variations, this quilted throw picks up on the darker, gray undertones in Shadow 2117-30. cb2.comshadow-rugNanimarquina Digit rug ($5754) The Digit rug was designed to emulate photographic pixels, and its purple colour scheme highlights variations on the Colour of the Year’s theme.